The beauty industry has definitely seen some growth as more and more people are needing to pamper themselves and take care of their skin. Yes, there’s more to life than looks, but it’s not about looking good for other people. It’s about taking time for yourself and feeling good in your own skin.

If you’ve seen this upward trend in the beauty industry, then you’ve probably taken some initiative and enrolled yourself in esthetician school to learn the skills of the trade. But what is life after training? How can you best make use of your skills and services to provide yourself with a decent income? Well, here are some ways you can maximize your income potential as an esthetician.

Sell Products

One way to gain income in addition to your services is to sell retail products. Of course, you can’t just sell anything. It has to be something related to the services you provide. Perhaps you could offer your clients that facial scrub they said smelled divine. Or, you could sell waxing aftercare products if you provide waxing services. Whatever the product you sell, make sure it’s something you would use for your services, so your customers already know that they’re good and can be trusted. Never recommend anything you wouldn’t use on yourself. You’ll lose the trust and loyalty of your customers that way.

Upsell Your Services

Sometimes, customers don’t know what they want until you tell them what they want. This is where upselling can help you out. Upselling is basically offering a premium of a certain service or an add-on service.

For example, if a customer chose a regular massage, try asking them if they want to upgrade to a fancier and pricier one. It’s okay if they decline. They’ll still take advantage of your services. But sometimes, if you’re lucky, they’ll be down for an upgrade or add-on, and you’ll have made more money than if you didn’t upsell.

Charge Extra for Peak Times

Charging extra during more popular hours isn’t something new. A lot of industries do it already—and it makes sense. If the demand is higher during certain times, then you can increase your value at those times. Make sure you know when your services are more popular so you can adjust your price accordingly. For example, services on weekends are often pricier than during weekdays since people don’t have work and are freer. Just make sure you advertise it as weekdays being cheaper rather than weekends being more expensive.

Offer Additional Services

Learning is a continuous process. Don’t just stop learning once you’ve finished esthetician school. Go and learn other skills so you can add them to your list of services. There are a ton of ways to earn money in the beauty industry. So, go ahead and take some new classes to widen your repertoire.

Know Your Worth

When it comes to services, it’s often hard to put a price for what you can offer. And although humility is important, you shouldn't overdo it to the point that you’re undercharging yourself. Know your worth and be confident that the quality of your services is good enough to earn big bucks. Remember, you deserve this.

Conclusion

Getting proper education and training to gain skills is just the first step. There are many ways you can maximize income in the industry. But what’s most important is that you know your worth and never undervalue yourself. Get the price you deserve and never settle for less.

Enroll at The Northern Colorado Advanced Aesthetics Academy, a top esthetician school in Colorado. We offer advanced esthetics career training to help you start your career in the beauty industry. Contact us today to learn more about our classes!