They say the customer is always right. While this does not make sense to some staff all the time, their importance is undeniable in every business. Without them, the business would not have income. That is why customer service is crucial in every business. What you want is for your customers and clients to be happy and satisfied with your service all the time.

While the correctness of a customer must not be exempt from logic and reasonability, there are critical moments when excellent customer service can save the business. If you are a lash artist starting a business venture, make sure you avoid committing these mistakes to ensure that your up-and-coming business upholds its reputation.

Here are three customer service mistakes you should never commit:

#1: Getting Back at Your Client

A lash business works just like other aesthetics businesses—through an appointment basis. This method is the best way to keep the schedule organized. However, it also has a downside. Unless walk-ins are willing to take a slot, you may lose income when a client cannot come as scheduled.

When something unexpected like this happens, and you believe it is because of your client’s fault, do not punish them no matter what their excuses are. Doing so could only backfire in significant ways. Emergencies can happen to anyone. And who knows? Perhaps it is the clinic that needs to rearrange its schedule next time.

Always be the better person and handle situations like this with grace. It can help your business become stronger in the future.

#2: Making Complaints Worse

In the world of lash extensions, tinting, and curling, nothing is perfect. It is a sensitive area in the face that could be damaged regardless of how many times you instruct your clients to follow your dos and don’ts. Occasionally, someone will return to the clinic to complain.

When this scenario, do not make things worse. Instead of pointing fingers and enumerating their mistakes, consider handling the situation better and more professionally.

You can start by anticipating and setting a price for touch-ups. Since this problem is common, and if you have proven that the problem is not your fault, you can offer the client touchups—even before they return. With this offer, they get the solution they need, while you also earn from the mismanagement of new lashes.

#3: Failing to Create Connection

Creating connections with clients is not everyone’s cup of tea, but it is an essential part of any business. In fact, it is one reason that businesses last. As much as possible, create genuine connections to your clients. As simple as following up on their lash status every three months can make a difference. They would feel remembered and valued, while you maintain your reputation.

Keep track of your clients’ schedules and needs. Remind and send them promos if they have not come back to your clinic for a long time. Always keep in mind how important your clients are and maintain your connections with them.

Conclusion

One of your jobs as a business owner is to ensure you have repeat clients who are happy and satisfied. You could achieve this by taking note of the mistakes you should not commit and ensuring your customers feel valued. Engaging in any of the mentioned mistakes can only damage your business’s reputation. Be professional and focus on how you can grow your business.

The first step to satisfied customers is providing them with great service. If you are looking for a school for advanced aesthetics in Northern Colorado, the Northern Colorado Advanced Aesthetics Academy offers the Art of the Lash class for only $475. You can learn comprehensive training from the eye and eyelash anatomy, managing client expectations, and proper client record keeping. Contact us to learn more!