Is Dermaplaning a Good Idea for Your Aesthetic Business?
Dermaplaning is a kind of treatment that works by using a scalpel to carefully remove some of the epidermis and the fine hair (vellus) in the face. Most people think this treatment is only to remove the vellus from the face. But it’s actually more than that.
Since dermaplaning also gently removes the top layer of the skin, it exfoliates the face of dead skin cells and ultimately gives skin rejuvenating benefits.
So why is it an excellent option for you to include dermaplaning in your aesthetic business? Let’s find out more about it in this article.
What Does Dermaplaning Treat
This treatment is good for:
- exfoliation
- vellus hair removal
- improving fine lines and wrinkles
- promoting healthier skin
- improving scarring
How Can You Sell Dermaplaning in Your Aesthetic Business
Dermaplaning’s main selling point is its affordability. With that in mind, you can sell it in two ways:
Sell It as an Add-on in Packages
While you can sell dermaplaning treatment as a standalone treatment package, it can also be a good add-on treatment as it only requires a few minutes.
Here are some ideas:
- Buy the dermaplaning tool + offer a one-time dermaplaning treatment.
- The dermaplaning tool + two dermaplaning treatments.
- The dermaplaning tool + dermaplaning treatment + facial.
Pair It with Other Treatments
This treatment is a beauty procedure that can work well with other treatments in your business. Pair it with a treatment that is more expensive, such as a chemical peel, facials, among others.
For clientele who are requesting rejuvenation and anti-aging treatment, dermaplaning is a great choice to pair them with. You can offer dermaplaning treatment along with a microdermabrasion session.
Is There a Demand for Dermaplaning
Dermaplaning is on the rise.
As a beauty practitioner, you can take advantage of this trend by including dermaplaning in your business plan or marketing strategy.
Dermaplaning is popular among women because it’s a treatment that can give the face a youthful and radiant look.
For men, the popularity is not that much about looking youthful, but about the appearance of being free of vellus hair on the face.
Just like any other anti-aging treatment, dermaplaning treatment should be a part of your promotional strategy. You can also find good marketing ideas online by searching for dermaplaning treatment ads or dermaplaning treatment before and after images.
How Does Dermaplaning Works Alongside with Other Treatments
Dermaplaning sessions should be complementary to other treatments as well.
For example, if your client undergoes microdermabrasion treatment, you can do dermaplaning afterward to get rid of superficial fine lines, improve skin tone and texture, and promote cell regeneration and collagen production.
It’s also a good idea to add dermaplaning treatment right before or right after chemical peels, facials, and microdermabrasion treatments. There are a lot of ways to include dermaplaning treatment in your business. It’s up to you to determine its best spot in your business plan.
Conclusion
Dermaplaning is a great line of treatment to include in your business. And there are many ways you can make it work for you! Try to reach out to your clientele who are interested in dermaplaning treatments and offer it as a standalone treatment or as an add-on treatment.
Northern Colorado Advanced Aesthetics Academy offers a wide range of aesthetics and advanced aesthetics training programs including dermaplaning certification. Let us help you become a highly trained and certified professional in the aesthethics industry. Check our class schedules today!